Brooklyn, NY — High Times will host its New York Cannabis Cup awards ceremony on October 12, bringing together consumers, cultivators, and brands for one of the state’s most high-profile cannabis competitions.

The Cannabis Cup, a long-running tradition in U.S. cannabis culture, invites consumers to act as judges. In August, High Times distributed judging kits filled with flower, concentrates, and edibles from licensed New York producers. Participants have been scoring the products, and results will be revealed at the Brooklyn ceremony.

Organizers say the event highlights the strength of New York’s emerging legal market, showcasing both established and local brands. Past Cannabis Cups in other states have helped launch companies into national recognition, and advocates see New York’s edition as an important milestone for the industry.

With cannabis competitions still rare in the state, the October awards show is expected to draw strong attendance from industry players and consumers alike. Beyond recognition, winners often benefit from expanded sales and heightened credibility with buyers.